PROJECT NAME
Sam’s Club
Sam’s Club
A Creative Vision for Sam’s Club’s Next Chapter of Growth
Intro Statement
PROVEN EXPERIENCE IN BRAND TRANSFORMATION
Reinventing a Legacy Brand: To reverse PROJECT NAME cultural decline, I led a full brand transformation. My team and I overhauled its identity and voice, resulting in a [X]% lift in brand consideration and attracting a new generation of consumers.
Building a High-Velocity Creative Engine: For PROJECT NAME, I architected a modern, hybrid creative system from the ground up. The new model increased our creative output by [X]% while improving our return on ad spend by [Y]%, proving that speed and quality can coexist.
Turning Customers into Members: I conceived and led an initiative that transformed a purely transactional customer relationship into a loyal community. The program drove a [X]% increase in repeat purchases and grew our membership by [Z] million by making our customers feel like true insiders.
The North Star for Sam’s Club
“Your Everyday Advantage”
This is more than a tagline; it's an organizing principle to guide every decision. It reframes membership as a smart, savvy tool that gives members a leg up in life. It's the feeling of being in the know.
This North Star provides the emotional resonance to attract new audiences and the strategic focus to deliver tangible value across the entire member journey.
ACTIVITY ROAD MAP
My leadership would focus on bringing this vision to life immediately:
BUILD THE ENGINE Architect the modern, hybrid creative system that Sam's Club needs to deliver high-impact creative at the speed of retail.
LAUNCH THE MANIFESTO Galvanize the organization and launch a category-defining hero campaign centered on the "Advantage" a member feels.
CREATE IN-CLUB JOY Pilot tangible "Advantage Moments" inside the club that make the brand promise real, delightful, and shareable.
I am confident this vision, powered by my experience, will unlock your next chapter of growth. I look forward to discussing it with you.
Sincerely,
Tammy Vaserstein
646.342.0681
