BEAUTY / WELLSKIN
Work
Wellskin
REDEFINING CLINICAL SKINCARE: ELEVATING BEAUTY THROUGH SCIENCE-DRIVEN DESIGN
THE CHALLENGE Wellskin, a brand rooted in efficacy, faced the task of solidifying its position in a highly competitive clinical skincare market. The challenge was to transcend a purely functional perception and creatively articulate a "beauty meets science" not just through product performance, but through a cohesive brand experience that resonated with discerning consumers seeking credible, results-driven skincare that also felt beauty forward, luxurious, and aspirational.
THE CREATIVE STRATEGY & CREATIVE DIRECTION My approach focused on a design-led transformation to clearly articulate Wellskin's clinical integrity and scientific sophistication, while simultaneously instilling a premium, beauty-forward appeal. I spearheaded the redesign of Wellskin's brandmark, packaging, and visual assets, developing a refined aesthetic that balanced clinical authority with modern elegance. This redesign directly established the visual framework for all brand touchpoints, driving the "beauty meets science" narrative across all consumer touchpoints.
THE RESULT The strategic redesign successfully elevated Wellskin's perception as a leading clinical skincare brand, driving the "beauty meets science" narrative and achieving heightened consumer trust. This transformation resulted in improved market positioning and increased appeal among individuals prioritizing both advanced efficacy and beauty. The initiative strengthened Wellskin's competitive edge within the dermatology arena, clearly distinguishing its science-backed solutions.
