Living Proof, Creative Director
Living Proof’s Next Chapter Lives at the Intersection of Beauty, Performance and Creative Leadership.
Living Proof pairs breakthrough science and more than 120 global patents with a reputation for solving real hair challenges.
The opportunity is to turn that performance into an emotionally resonant beauty brand that is instantly recognizable, relevant, and desirable.
The Strongest Beauty Brands Make Complex Science Simple, Memorable and Desirable.
Turn Science Into Desire.
Living Proof can translate its product advantage into one ownable creative system that connects every innovation, story, and consumer touchpoint.
SCIENCE BECOMES AN OWNABLE CREATIVE CODE. Translate proprietary science and performance into visual and verbal codes, demonstrations, and stories that feel clear, elevated, and immediately recognizable.
BUILD THE BRAND WORLD. Give every innovation a distinct role while reinforcing one brand idea across campaigns, packaging, education, retail, ecommerce, and experience.
CULTURAL RELEVANCE BUILDS DESIRE. Connect science and product truth to beauty, fashion, design, creators, and real consumer behavior, creating work that feels native to each platform without chasing trends.
A MODERN CREATIVE ENGINE ENABLES SCALE. Align in-house talent, agencies, production partners, briefs, workflows, budgets, and modular content systems so brand campaigns and high-volume performance creative share the same standard.
The result is a brand whose science is immediately clear, whose creative expression builds desire, and whose every touchpoint feels unmistakably Living Proof.
Prepared to Help Shape Living Proof’s Next Creative Chapter.
Global Beauty Experience.
Science-to-Consumer Storytelling.
Executive Creative Leadership.
GLOBAL BEAUTY CREATIVE LEADER Two decades building and transforming global beauty, skincare, personal care, wellness, and consumer brands.
BRAND WORLD BUILDER Creating coherent worlds across strategy, identity, campaigns, content, packaging, social, digital, retail, ecommerce, and experience.
INTEGRATED CREATIVE LEADER Connecting hero campaigns, product launches, always-on content, and performance creative so every expression strengthens the brand.
CREATIVE ORGANIZATION LEADER Building and leading multidisciplinary teams and external partners while establishing the standards, workflows, and accountability required to deliver exceptional work at scale.
STRATEGIC CREATIVE PARTNER Trusted partner to executive and cross-functional leaders, connecting business strategy, consumer insight, innovation, culture, and creative ambition.
Global Beauty Leadership with Measurable Impact.
BUILDING AND TRANSFORMING GLOBAL BEAUTY BRANDS
Created distinctive identities and scalable expressions across categories, cultures, channels, and markets.
PRODUCT-TO-CULTURAL STORYTELLING
Translated clinical credibility, product innovation, and performance into clear, emotionally resonant consumer stories.
BUILDING CULTURAL RELEVANCE AND DESIRE
Connected consumer insight and product truth to distinctive creative ideas, then carried them coherently across campaigns, content, digital, packaging, retail, and experience
Let's Build Living Proof's Next Creative Chapter.
Living Proof already has what many beauty brands work to create: meaningful product differentiation rooted in proprietary science and proven performance.
I would welcome the opportunity to bring my global beauty experience, creative leadership, and brand-building perspective to its next chapter, translating that advantage into a distinctive brand world that consumers understand, desire, and remember.
Tammy Vaserstein
p: 646.342.0681
e: tammy@tammyvaserstein.com
www.tammyvaserstein.com